EXPOSED
Marketing managers spend much of the week on work AI already does at usable quality: campaign briefs, copy and creative review, competitor scans, segmentation, funnel dashboards, and performance write-ups for leadership. What survives is owning the budget, choosing which bets to place with incomplete data, managing the team and agency relationships, and absorbing the blame when a launch or brand decision goes wrong. There is no license and no physical component, so the whole moat is accountability and internal political capital — which shrinks the headcount rather than the role, as smaller teams with AI tooling cover the same output.
Mixed — a routine tier and a judgment tier. An 8 reflects the split in an actual week: the brief-writing, A/B copy variants, audience segmentation, competitor teardowns, and monthly performance decks are already produced at usable quality by tools your team has licenses for, while the parts that hold the score above 6 — negotiating budget reallocation mid-quarter with a CFO, deciding to kill an underperforming channel, and running a launch war room across sales, legal, and product — still require a person in the room with the authority to say yes.
Fully desk- and screen-based. A 4 is the floor for a role that is executed in Slack, Figma comments, Google Analytics, and a CRM, with the only physical component being trade show booths, shoot days, and photoshoot supervision — presence that is occasional, scheduled, and in controlled venues rather than a daily condition of the job.
No licence, no signature requirement. A 2 acknowledges that nothing stops an unlicensed person from holding this title: there is no board, no exam, and no personal exposure — FTC substantiation and Lanham Act false-advertising claims land on the company, and AMA or PCM certification is a résumé line, not a legal requirement to approve a campaign.
Some relationship component. An 11 comes from the relationships that are genuinely yours — the agency AE who takes your call, the sales VP who trusts your lead quality numbers, the CEO who believes your read on the brand — but the campaigns themselves ship under the company's name to audiences who never learn who ran them, which keeps this out of the 13+ band where the buyer is buying the individual.
Exists to be accountable for ambiguous calls. A 15 is earned by decisions that have no correct answer available in the data: committing seven figures of spend to a channel mix before attribution can confirm it, approving a brand repositioning that the market may reject, and choosing whether to respond publicly to a competitor's claim or a social backlash — calls that get named in a post-mortem and attached to your headcount at the next planning cycle.
Producers and Directors EXPOSED
Real Estate Sales Agents EXPOSED
Has AI actually changed your work?