COOKED
The bread-and-butter volume work of this occupation — social graphics, ad variants, resizing layouts for every channel, stock-image compositing, logo and icon iterations, brochure and packaging comps — is exactly what image generators and Canva/Adobe generative tooling now produce at usable quality for a fraction of the billable hour. What persists is upstream: brand systems, art direction, client interrogation about what the business actually needs, and owning the taste call when a campaign ships. The modal designer executes briefs rather than sets direction, and that is the tier being compressed hardest.
Core tasks are already automatable. A 6 lands where it does because the recurring deliverables — resizing a key visual into fifteen placements, swapping headlines across ad variants, building InDesign brochure comps from supplied copy, tracing icon sets, retouching product shots onto white — are now generated or batch-scripted directly in Firefly, Canva and Photoshop generative fill, and only the small share of your week spent on original brand systems and typographic logic keeps this off a 2.
Fully desk- and screen-based. 3 reflects a job done entirely in Illustrator, Figma and InDesign on a calibrated monitor; the only physical residue is checking a press proof, holding a Pantone book against a printed sheet, or eyeballing a packaging dieline mockup — occasional, not weekly, and never in an uncontrolled setting.
No licence, no signature requirement. There is no licensing body for graphic design — no state board, no stamp, no mandatory registration — and a client can hire an unqualified freelancer or an AI subscription for the same deliverable with no legal difference, which is why this sits at 1 rather than the 5-plus that certification-preferred fields earn.
Some relationship component. 9 recognises that in-house designers and long-term studio relationships do accrue real value — the art director who already knows the brand guardrails, the CMO's aversion to a certain green, which stakeholder will kill a concept — but the work is delivered as files that a procurement team can re-source to another shop or a marketplace, so the relationship shortens the brief rather than being the thing purchased.
Meaningful discretion. An 8 fits because you genuinely own calls that no brief specifies — hierarchy, typeface pairing, whether an image reads as offensive or off-brand in a given market — but those decisions route through client approval and a creative director's sign-off before anything ships, so the ambiguous high-stakes exposure that would push this past 13 sits with the account lead, not the designer.
Music Directors and Composers EXPOSED
Choreographers EXPOSED
Has AI actually changed your work?