← Risk register SOC 27-3011 · reviewed 2026-08-11

Broadcast Announcers and Radio Disc Jockeys

21,240 US workers · median $47,340/yr · Media

COOKED

The bulk of the job — writing show copy, reading weather/traffic/news breaks, recording promos and commercial spots, sequencing music logs, cutting station imaging — is text-and-voice work that synthetic voice plus automation software already does at broadcast-usable quality, which is why voice-tracking and syndication hollowed out local airshifts a decade before generative AI. What survives is the parasocial local personality: live call-ins, remotes from the county fair, unscripted interviews, and being the recognizable human at station events. No license protects the role and no one signs off on anything, so the only real moat is listener attachment to a specific person.

10-year outlook: Employment keeps shrinking as AI voice and automation absorb recorded and off-peak airshifts, leaving a smaller tier of live, locally recognized personalities and event hosts.

US employment, 2019–2025-27.3%
29,23021,240 workers

Part 2020 shock, part continued decline in the years since.

Median pay $34,630 → $47,340 +9.4% in real terms (nominal +36.7%, less ~25% US inflation over the period)

The job count is not the verdict

This line is counted by the Bureau of Labor Statistics — the one figure on this page that isn't a judgement of ours. Headcount moves on demand, offshoring, demographics and the business cycle, and automation is one term among several, often not the loudest.

So a falling line is not evidence that AI did it, and a rising one is not evidence that it won't. Both happen in this register: some occupations resist automation and shrink anyway, others are highly automatable and keep growing. The marked year is 2020.

BLS projection, 2024–2034

-5.5% 24,100 → 22,800 on the projections basis

Exposed, and shrinking

Both signals point the same way: the tasks are largely automatable and the BLS projects -5.5% by 2034. This is the case where the score and the forecast agree, and it is the one worth taking seriously.

Different clocks. The score is what current AI could do to this work today. The projection is how many of these jobs will exist in 2034. Everything between the two — how fast employers actually adopt, whether demand grows in the meantime — is why they can point opposite ways without either being wrong.

~2,300 openings a year on average, including replacing people who leave.

One email if this score changes. Watch as many occupations as you like from the same address — no account, and nothing is sent on a schedule, only when a verdict actually moves.

Also known as — 24 job titles this covers

Titles reported by people doing this work, from the US Department of Labor's O*NET survey. If your job title is here, this page is about your work even though the name doesn't match.

HostAnchorHostessReporterAnnouncerPodcasterShow HostNewscasterRadio HostBroadcasterEntertainerNews AnchorOn-Air HostProgram HostRadio ArtistShow HostessSportscasterOn-Air TalentSports AnchorBoard OperatorGame Show HostSports AnalystTalk Show HostWeather Anchor

Score — 29/100 resistance

Holding it up: trust premium (11/20). Weakest point: liability shield (1/20).

Five dimensions, 0–20 each, summed. Higher means more protected. The arithmetic is shown so you can check it: 5 + 6 + 1 + 11 + 6 = 29. · Scored 2026-08-11, and re-examined when evidence accumulates rather than on a schedule.

Task resistance 5/20

Core tasks are already automatable Reading a liner card, voicing a :30 spot, tracking four hours of a music log in twenty minutes, and pulling weather off the wire are all tasks that automation systems and cloned voices already perform at air quality — the 5 reflects that only the unscripted live segments (a caller with an unpredictable story, a guest who goes off-script) still need you in the chair.

Embodiment 6/20

Some physical or field component You are physically present for board operation, mic technique, remotes from car dealership lots and fairgrounds, and station appearances, but that's a padded studio and a folding table with a banner — a 6, not a 13, because nothing about the environment is uncontrolled or hazardous and voice-tracking already proves the studio presence is optional.

Liability shield 1/20

No licence, no signature requirement There is no FCC license held by the announcer — the station holds it, the licensee is on the hook for indecency and EAS compliance, and your air name isn't attached to any filing, so a 1 reflects that anyone can legally do your shift tomorrow.

Trust premium 11/20

Some relationship component An 11 recognizes that listeners bond to your specific voice at 7:15 a.m. and will call in for you by name, but the relationship is one-way and station-branded — you don't carry the audience with you when you leave the frequency, which is why syndicated hosts replaced local ones without measurable ratings collapse in many markets.

Judgment & accountability 6/20

Executes defined procedures on defined inputs Your discretionary calls are format-bounded — which caller to put on air, when to hit the post, whether a bit is going long — and the clock, the music log, and the program director's format sheet decide the rest, which is why 6 rather than double digits; breaking-news continuity duty is the rare exception and usually gets handed to the news department.

This occupation has already been through one. Headcount fell 27.3% between 2019 and 2025 — 29,230 to 21,240 — while the median wage held roughly flat in real terms (+ 9.4% after inflation). A job being commoditised usually loses pay along with headcount. One that shrinks by half while pay holds is leaving a specialist core behind, and the score above was assigned from the occupation title without sight of that history — so it may be describing the job this used to be rather than the people still doing it. Why this is a known limit.

Confidence: high · reviewed 2026-08-11 · how scoring works

What this job involves — and which parts are yours

The verdict above describes this occupation as a whole. Almost nobody does the typical version of a job — tick what's actually in your week and see how your own mix sits.

AI already does these at usable quality

These still need a person

Active moats on the surviving side: trust

How to future-proof this job

Where to go deeper on what this job runs on: Toastmasters — public speaking practice at local clubs worldwide low · Coursera — active listening and communication skills free to audit · Khan Academy — reading and vocabulary, all levels, free free · Coursera — critical thinking and logic, audit free free to audit · Coursera — communication and interpersonal skills free to audit · Coursera — work planning and personal productivity free to audit

All 35 skills ranked by how many jobs they open →

Where this experience transfers — nothing clears the bar

No occupation passed every test: close enough to broadcast announcers and radio disc jockeys on skills and subject matter, at least 10 points more resistant, no big jump in training, no new licence, no pay cut, and not shrinking on its own. That happens for 223 of the 654 occupations here that aren't SAFE, and it is worth stating plainly rather than leaving the section off.

The usual reason is that exposure travels with the skill profile. The jobs most similar to yours tend to be exposed for the same reasons yours is, so the near neighbours don't clear the gap — and the ones that do are a different kind of work, not a transfer of what you already know. Read that as a limit of this method, not a verdict that you're stuck: it only compares whole occupations, and it cannot see specialisation, industry, or anything you'd bring that isn't in a federal skill survey.

Here is that claim on your own job rather than in the abstract. These are the three occupations closest to this one by skill and subject matter — the places the work would most naturally transfer — with what the register scores them:

News Analysts, Reporters, and Journalists EXPOSED 37/100 (+8) · 74% overlap
Writers and Authors COOKED 21/100 (-8) · 66% overlap
Telemarketers COOKED 9/100 (-20) · 64% overlap

That is the whole problem in three lines. The nearest work is not meaningfully safer, so there is no move here that trades a similar skill set for a better verdict. This is not us running out of ideas — it is what the neighbourhood looks like.

What would move this occupation up is the other direction, and on this page it's the more useful one.

What would move this back up — beyond any one person

The moves above are yours to make. This is the other half: what would have to change in the world for the occupation itself to score higher. None of it is in any one person's gift, but it is where the floor actually comes from. Scores here are not a one-way ratchet. Only two of the five dimensions — task resistance and embodiment — track what machines can do. The other three track law, what buyers will pay for, and who is answerable, and those move in both directions, often in response to the same pressure AI creates. If every lever below landed, this occupation would score around 43/100 — EXPOSED.

4 specific changes that would raise this score
  • already happening trust premium +4

    Explicit AI-voice disclosure requirements in broadcast — e.g. FCC's 2024 proceeding on AI-generated content disclosure in political ads, plus state laws (California AB 2602 on digital replicas, requiring specific consent for synthetic voice use) — combined with SAG-AFTRA's National Code of Fair Practice for Sound Recordings and its 2023-24 broadcast/commercials AI terms. If stations must announce 'this segment used a synthetic voice', advertiser and listener preference for a named human host becomes a purchasable, contractible attribute rather than an invisible default.

  • already happening task resistance +4

    Task-mix shift is real here but narrow: the occupation does have two tiers, and if voice-tracked reads, promos and music logs are fully automated, the residual role is live unscripted interaction — call-in screening under FCC indecency exposure, live remotes, breaking-news local coverage, emergency alerting (EAS activation during a tornado or chemical spill). That residual is genuinely hard to synthesize live, but it is a small fraction of headcount, so the score rises while the job count falls.

  • plausible judgment accountability +3

    Live emergency broadcasting: if state emergency-management rules or an FCC EAS proceeding required a trained human on premises to originate and interpret local alerts (rather than relay automated CAP messages), the on-air person owns a consequential ambiguous call — what to tell listeners during an unfolding incident.

  • unlikely trust premium +3

    Live-and-local content requirements attached to spectrum: if the FCC reinstated something like a main studio / local origination obligation (repealed 2017) or conditioned license renewal on staffed local hours, station groups would have to buy human airshifts regardless of listener demand. Watch NAB vs. musicFIRST/local-radio-advocacy filings and any renewal-condition proceeding.

The limit. Even with disclosure rules and a judgment-tier residual, the realistic ceiling is roughly the mid-40s. The moat is attachment to specific individuals, which does not transfer to the occupation as a whole — a handful of named morning-show personalities can be well protected while the general airshift headcount continues to fall through voice-tracking and syndication. Nothing on the table restores the number of jobs.

These are conditions, not forecasts — what would have to happen, not what will. Specific rules, cases and bills are named so you can go and check whether they exist and where they stand; verify before relying on any of them. Nothing here is legal or financial advice.

Where this work is, and what it pays there

BLS metro figures for 99 areas. The verdict above does not change by city — the rubric judges what the work involves, not where it happens — but pay and headcount do, and the national median hides a very wide range.

Most of these jobs

New York-Newark-Jersey City, NY-NJ 1,090 $124,810 +164%
Los Angeles-Long Beach-Anaheim, CA 600 —
Nashville-Davidson--Murfreesboro--Franklin, TN 560 $48,340 +2%
Chicago-Naperville-Elgin, IL-IN 480 $49,470 +4%
Seattle-Tacoma-Bellevue, WA 420 $44,580 -6%
Bloomington, IN 360 $67,450 +42%
Charlotte-Concord-Gastonia, NC-SC 340 —
Miami-Fort Lauderdale-West Palm Beach, FL 340 $70,110 +48%

Best paid

New York-Newark-Jersey City, NY-NJ 1,090 $124,810 +164%
San Francisco-Oakland-Fremont, CA 260 $88,030 +86%
Austin-Round Rock-San Marcos, TX 120 $83,680 +77%

Percentages are against this occupation's national median of $47,340. Counts are jobs in that metro, not vacancies. Metros where the BLS suppressed the cell are absent rather than shown as zero.

Who is actually doing this — nobody, on the record

We have no reported case of a named organisation automating this occupation. Not one deployment, not one announcement.

That is worth saying out loud next to a score of 29. The verdict above is about what the work exposes — what current AI could do to these tasks. It is not a claim that anyone has done it. For this occupation those two things have come apart completely: the capability argument is on this page, and the evidence column is empty.

Read that as a gap in the reporting we can see, not proof of absence — the dispatch runs on English-language feeds and misses plenty. If you know of a case, tell us, or add a field report from inside the job.

Quick take — do you do this job?

Has AI actually changed your work? One tap, anonymous, and the running tally is public. Nothing else is asked of you.

Self-reported and unverified — a sentiment signal, not a survey. One response per person per occupation; you can change your answer.

Field reports — what people say has changed

No field reports yet. A written account takes a paragraph rather than a tap, goes to an editor before it appears, and is the one thing on this page the rubric cannot produce on its own.

File a field report

Concrete beats general: a tool that arrived, a task that moved, a headcount decision you watched happen. Don't include anything that identifies you or your employer if that would put you at risk.

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