← Risk register SOC 41-9091 · reviewed 2026-08-11

Door-to-Door Sales Workers, News and Street Vendors, and Related Workers

2,760 US workers · median $41,380/yr · Sales

EXPOSED

The core work — walking a route, knocking on doors, working a street cart, reading a stranger's face in the first three seconds and closing on the spot — is physical, in-person persuasion that language models cannot perform. But the shield is narrow: no license, no signature, minimal discretion, and the real threat to this occupation is not AI but e-commerce, targeted digital advertising, and app-based ordering, which have already shrunk US employment here to roughly 2,760. Lead lists, scripts, territory routing, and follow-up messaging are already generated by software.

10-year outlook: The occupation keeps shrinking through 2035 — squeezed by online ordering, not by AI — with survivors clustered in high-ticket in-home sales and licensed product lines where a physical demo still closes the deal.

Score — 43/100 resistance

Five dimensions, 0–20 each, summed. Higher means more protected. The arithmetic is shown so you can check it: 13 + 15 + 2 + 9 + 4 = 43.

Task resistance 13/20

Mixed — a routine tier and a judgment tier. A knock, a doorstep read, and a same-visit close cannot be delivered by software, but the parts around it — territory routing, lead qualification, pitch scripts, price quotes, and follow-up texts — are already handled by CRM and ad-targeting tools, which is why this sits at 13 rather than up with trades work that resists digitisation end to end.

Embodiment 15/20

Hands-on in uncontrolled environments. You are outdoors on foot in whatever weather, hauling product or pushing a cart, dealing with locked gates, dogs, stairs, and hostile residents on unfamiliar property — uncontrolled environments throughout — held just under the top band because the physical demand is walking and carrying rather than skilled manual technique.

Liability shield 2/20

No licence, no signature requirement. There is no occupational license behind this work; the most you face is a municipal peddler or solicitation permit and a Do-Not-Knock registry check, and when a sale goes wrong it is the company's contract and the FTC three-day cooling-off rule that answer for it, not your signature.

Trust premium 9/20

Some relationship component. Regular newsstand and street-cart customers, and route sellers who come back to the same blocks, build real repeat familiarity worth something — but most doorstep encounters are cold, one-shot, and with a stranger who did not ask you to come, so the relationship cannot be the product the way it is for an insurance agent with a book of clients.

Judgment & accountability 4/20

Executes defined procedures on defined inputs. Pricing, product line, financing terms, and refund policy come down from the employer or distributor; your calls are whether to keep talking, which house to try next, and how much stock to bring out — real choices, but low-stakes and reversible within a day, which is what puts this at 4.

Scored twice. An independent second run returned 48/100 — EXPOSED, agreeing with the verdict above.

Confidence: medium · reviewed 2026-08-11 · how scoring works

Tasks already automatable

What survives

Active moats: embodiment, physical-presence

How to future-proof this job

Escape hatches — adjacent fields with better verdicts

Computed from U.S. Dept. of Labor O*NET skill profiles: high overlap with what you already do, materially higher resistance score.

Hairdressers, Hairstylists, and Cosmetologists SAFE · 75/100 · you already have ~73% of the skill profile

Skills to close: Equipment Selection, Operations Analysis, Active Learning, Learning Strategies

Shampooers EXPOSED · 58/100 · you already have ~65% of the skill profile

Skills to close: Operations Monitoring

Bartenders SAFE · 68/100 · you already have ~63% of the skill profile

Skills to close: Quality Control Analysis, Troubleshooting, Learning Strategies, Management of Financial Resources

Field report — do you do this job?

Has AI actually changed your work?

Self-reported and unverified — a sentiment signal, not a survey. One response per person per occupation; you can change your answer.

From people who do this job

Nobody has filed one yet. If you do this work, you know things the rubric can't see.

What has actually changed in your work?

Concrete beats general: a tool that arrived, a task that moved, a headcount decision you watched happen. Don't include anything that identifies you or your employer if that would put you at risk.