← Risk register SOC 41-2031 · reviewed 2026-08-11

Retail Salespersons

3,897,860 US workers · median $35,410/yr · Sales

EXPOSED

The floor work — greeting customers, pulling sizes, demonstrating a product, cleaning and facing shelves, ringing up and processing returns — is physical and happens in a messy public space that robots handle poorly, which is the main thing holding this job in place. But the informational half of the job (product comparisons, availability lookups, recommendations, upsell scripting) is already what search, chatbots and app-based assistants do, and the real pressure on headcount comes from e-commerce, self-checkout and scan-and-go rather than from AI replacing a salesperson one-for-one. There is no license, no sign-off, and little consequential discretion, so nothing shields the routine tier.

10-year outlook: Employment keeps grinding down as e-commerce and self-checkout absorb transactions, while the jobs that remain concentrate in stores where touching, fitting or demonstrating the product is the reason the customer showed up.

US employment, 2019–2025-9.7%
4,317,9503,897,860 workers

Nearly all of this fall was the 2020 shock. It has been climbing back since.

Median pay $25,250 → $35,410 +12.2% in real terms (nominal +40.2%, less ~25% US inflation over the period)

The job count is not the verdict

This line is counted by the Bureau of Labor Statistics — the one figure on this page that isn't a judgement of ours. Headcount moves on demand, offshoring, demographics and the business cycle, and automation is one term among several, often not the loudest.

So a falling line is not evidence that AI did it, and a rising one is not evidence that it won't. Both happen in this register: some occupations resist automation and shrink anyway, others are highly automatable and keep growing. The marked year is 2020.

BLS projection, 2024–2034

-0.5% 3,936,700 → 3,917,100 on the projections basis

Exposed, and shrinking

Both signals point the same way: the tasks are largely automatable and the BLS projects -0.5% by 2034. This is the case where the score and the forecast agree, and it is the one worth taking seriously.

Different clocks. The score is what current AI could do to this work today. The projection is how many of these jobs will exist in 2034. Everything between the two — how fast employers actually adopt, whether demand grows in the meantime — is why they can point opposite ways without either being wrong.

~555,800 openings a year on average, including replacing people who leave.

One email if this score changes. Watch as many occupations as you like from the same address — no account, and nothing is sent on a schedule, only when a verdict actually moves.

Also known as — 24 job titles this covers

Titles reported by people doing this work, from the US Department of Labor's O*NET survey. If your job title is here, this page is about your work even though the name doesn't match.

ClothierSalesmanShop GirlArt DealerCar DealerMeat ClerkShoe ClerkAuto DealerDairy ClerkFloor ClerkHaberdasherSales ClerkSalespersonShoe FitterShop WorkerStore ClerkBakery ClerkCar SalesmanMeat HostessRetail ClerkSales PersonLayaway ClerkShoe SalesmanBeauty Advisor

Score — 36/100 resistance

Holding it up: embodiment (13/20). Weakest point: liability shield (1/20).

Five dimensions, 0–20 each, summed. Higher means more protected. The arithmetic is shown so you can check it: 10 + 13 + 1 + 8 + 4 = 36. · Scored 2026-08-11, and re-examined when evidence accumulates rather than on a schedule.

Task resistance 10/20

Mixed — a routine tier and a judgment tier Half the shift can't be scripted away — unboxing and steaming a garment, walking a customer to aisle 12, fitting a shoe, clearing a jammed register, recovering a ransacked display — but the part customers actually ask for, "which of these two TVs is better and do you have it in stock," is already answered by the phone in their hand, which is why this sits at 10 rather than in the resistant teens.

Embodiment 13/20

Hands-on in uncontrolled environments The work is on your feet for a full shift moving real merchandise — reaching stock, hauling boxes from the back, dressing mannequins, handling a public floor where spills, crowds and shoplifters change conditions minute to minute — but it's still an enclosed, lit, mapped building rather than a roof or a roadside, which puts it at the bottom edge of the hands-on band instead of the top.

Liability shield 1/20

No licence, no signature requirement There is no state licence, no continuing-education requirement and no exam to sell a sofa or a sweater; the store's corporate entity carries the consumer-protection and warranty exposure, and the only credential in play is a company POS training module, so there is effectively nothing personal standing between you and a staffing decision.

Trust premium 8/20

Some relationship component Regulars who ask for you by name at a jewelry counter, a paint desk or a men's suiting department are real and are the reason this isn't a 3 — clienteling books and commission structures exist because that repeat relationship converts — but most transactions are with a stranger who compared prices online first and would have bought the same item from whoever was standing there.

Judgment & accountability 4/20

Executes defined procedures on defined inputs Discounts, price matches, return exceptions and holds run off a written policy with a manager override for anything outside it, and the daily calls — which size to suggest, whether to open a new register — are reversible within minutes, so the 4 reflects the small real latitude on the floor rather than any authority over consequential outcomes.

Confidence: high · reviewed 2026-08-11 · how scoring works · 3 deployment reports on file

What this job involves — and which parts are yours

The verdict above describes this occupation as a whole. Almost nobody does the typical version of a job — tick what's actually in your week and see how your own mix sits.

AI already does these at usable quality

These still need a person

Active moats on the surviving side: embodiment, physical-presence

How to future-proof this job

Training paths for your skill gaps: MIT OpenCourseWare — operations management free · MIT OpenCourseWare — systems analysis and engineering free · edX — systems thinking and evaluation methods free to audit · Coursera — people management and team leadership specialisations free to audit

All 35 skills ranked by how many jobs they open →

Where this experience transfers — occupations you could move toward

Computed from U.S. Dept. of Labor O*NET skill and knowledge profiles: high overlap with what you already do, a materially higher resistance score, no large jump in required training, and no licence you would have to start a new pipeline to get. Targets that pay meaningfully less, that are themselves COOKED, or whose own headcount is falling are excluded — a move into a shrinking trade is not an escape.

Waiters and Waitresses EXPOSED · 49/100 · you already have ~62% of the skill profile

First-Line Supervisors of Retail Sales Workers EXPOSED · 47/100 · you already have ~61% of the skill profile

Skills to close: Operations Analysis, Systems Analysis, Systems Evaluation, Management of Personnel Resources

What would move this back up — beyond any one person

The moves above are yours to make. This is the other half: what would have to change in the world for the occupation itself to score higher. None of it is in any one person's gift, but it is where the floor actually comes from. Scores here are not a one-way ratchet. Only two of the five dimensions — task resistance and embodiment — track what machines can do. The other three track law, what buyers will pay for, and who is answerable, and those move in both directions, often in response to the same pressure AI creates. If every lever below landed, this occupation would score around 51/100, still EXPOSED.

5 specific changes that would raise this score
  • already happening embodiment +3

    Store formats that keep goods behind glass or in locked cases (already spreading across CVS, Walgreens, Target for theft control) force an associate to physically unlock, retrieve and escort for each transaction; if loss-prevention insurance underwriters make locked-fixture staffing a condition of coverage, the in-aisle physical component becomes structural rather than optional

  • already happening task resistance +3

    Genuine two-tier split: as lookups, comparisons and checkout move to the customer's phone, the residual role becomes de-escalation, fraud-sniffing on returns, fitting, and closing hesitant high-ticket buyers. This raises the score only for the surviving headcount — it is a task-mix effect on a shrinking base, not protection for the occupation's size

  • plausible trust premium +4

    Categories where fit, feel or one-off provenance drives the purchase — bridal, mattresses, hearing-adjacent audio, jewelry, high-end footwear, guitar shops — already sell the human as the product; if e-commerce return-rate costs push more chains toward commissioned specialist floors (as Warby Parker, Nordstrom personal styling and Best Buy's in-home advisor programs did) the paid-for-a-human share of the occupation rises

  • plausible judgment accountability +3

    Return-fraud and organized-retail-crime pressure pushing discretionary authority down to the floor — associate-level override on refunds, ID checks, refusal of service — plus state age-verification enforcement (tobacco, vape, alcohol, cannabis, aerosol paint) where the clerk personally absorbs the citation

  • unlikely liability shield +2

    Narrow route only: state-mandated seller certification with personal penalties, as in cannabis dispensary agent licensing (CO, IL), firearms counter staff under ATF Form 4473, and pharmacy-adjacent pseudoephedrine logs. Expansion of such per-clerk licensing to more restricted categories would shield those sub-segments — but it cannot reach general merchandise floor staff, which is the bulk of the 3.9M

The limit. The binding threat here is not AI capability but channel shift — e-commerce, self-checkout, scan-and-go. Every lever above protects a subset (locked-case, specialist, licensed-category) while the general merchandise floor keeps thinning; a higher score for the survivors is compatible with far fewer of them.

These are conditions, not forecasts — what would have to happen, not what will. Specific rules, cases and bills are named so you can go and check whether they exist and where they stand; verify before relying on any of them. Nothing here is legal or financial advice.

Where this work is, and what it pays there

BLS metro figures for 393 areas. The verdict above does not change by city — the rubric judges what the work involves, not where it happens — but pay and headcount do, and the national median hides a very wide range.

Most of these jobs

New York-Newark-Jersey City, NY-NJ 202,080 $38,280 +8%
Los Angeles-Long Beach-Anaheim, CA 130,650 $37,700 +6%
Dallas-Fort Worth-Arlington, TX 100,340 $33,400 -6%
Chicago-Naperville-Elgin, IL-IN 96,950 $35,820 +1%
Miami-Fort Lauderdale-West Palm Beach, FL 91,370 $34,330 -3%
Atlanta-Sandy Springs-Roswell, GA 84,970 $32,850 -7%
Houston-Pasadena-The Woodlands, TX 78,960 $31,340 -11%
Phoenix-Mesa-Chandler, AZ 69,060 $35,960 +2%

Best paid

San Jose-Sunnyvale-Santa Clara, CA 18,340 $44,220 +25%
San Francisco-Oakland-Fremont, CA 39,460 $43,850 +24%
Seattle-Tacoma-Bellevue, WA 46,620 $42,080 +19%

Percentages are against this occupation's national median of $35,410. Counts are jobs in that metro, not vacancies. Metros where the BLS suppressed the cell are absent rather than shown as zero.

Who is actually doing this

The score above is about what the work exposes. This is reporting about real deployments in this occupation — the difference between "could be automated" and "somebody automated it."

Target · Walmart · IKEA · Home Depot · Costco · German grocery retailer

6 of 12 reported cases, with sources

6 more in the dispatch

Quick take — do you do this job?

Has AI actually changed your work? One tap, anonymous, and the running tally is public. Nothing else is asked of you.

Self-reported and unverified — a sentiment signal, not a survey. One response per person per occupation; you can change your answer.

Field reports — what people say has changed

No field reports yet. A written account takes a paragraph rather than a tap, goes to an editor before it appears, and is the one thing on this page the rubric cannot produce on its own.

File a field report

Concrete beats general: a tool that arrived, a task that moved, a headcount decision you watched happen. Don't include anything that identifies you or your employer if that would put you at risk.

Watch this verdict
Kept current

Rather than check back: get the digest and we'll tell you what changed — or watch a single occupation from its own page.