COOKED
The modal worker in this title spends the day writing survey instruments, cleaning and cross-tabbing response data, pulling competitor and category summaries, building dashboards, and turning it all into slide decks and campaign performance write-ups — exactly the text-and-table work generative models already do at usable quality and near-zero marginal cost. There is no license, no signature, no physical component, and the client rarely buys the person rather than the deck. What survives sits in the thin upper tier: framing which question is actually worth answering, moderating live qualitative work, and standing behind a recommendation that reallocates real budget.
Core tasks are already automatable. Writing Likert batteries, running cross-tabs and significance tests in SPSS or Qualtrics, scraping Nielsen/Mintel category reports into a competitive summary, and assembling the monthly campaign performance deck are all text-and-table transformations an LLM plus a BI connector now does end-to-end, which is why this sits at 6 rather than mid-band — the residual manual work (recruiting and moderating a focus group, negotiating a panel vendor's incidence rate) is a minority of the modal week, not half of it.
Fully desk- and screen-based. A 4 rather than a 0 reflects the occasional in-person duty — intercept interviews at a store entrance, sitting behind the glass at a facility, shop-alongs and IHUT setup — but the deliverable is produced entirely on a laptop, and most fielding is now online panel.
No licence, no signature requirement. No state licence, no board, no statutory signature; the Insights Association's PRC credential and the MRS certificate are resume decoration that no client contract requires, and when a segmentation study leads a brand into a failed launch the exposure is the agency's contract and the CMO's job, not the analyst's — hence 2, not the 5-10 band where certification actually gates the work.
Some relationship component. A 7 acknowledges that a client-side research lead builds a real multi-year relationship with a brand team and gets called before decisions are framed, but the modal analyst's output is a deck circulated under an agency logo and RFP'd against two competitors on cost per complete, so the relationship travels with the account, not the individual.
Meaningful discretion. The 9 covers genuine discretion — deciding a low-incidence B2B sample doesn't support the claim leadership wants, choosing a k-means solution over latent class, calling a lift result noise rather than signal — but the analyst recommends and the brand or product owner decides, and much of the day runs on established methodology and tracker rules rather than unprecedented calls.
Fundraising Managers EXPOSED
Sales Managers EXPOSED
Business Insider reported that Monday.com plans to lay off 20% of its workforce, with a co-CEO memo attributing the restructuring to an AI-driven growth strategy.
Has AI actually changed your work?